Training: SEO performance and marketing automation
Level : Intensive (INT02EN)
Short description
This course is designed for marketing managers, website managers, community managers and digital project managers, offering comprehensive expertise in SEO optimisation and marketing automation. Participants will discover strategies for improving website positioning, optimising presence on social networks, and managing newsletter campaigns in conjunction with a CRM database.
The programme includes an introduction to advanced SEO techniques, in-depth sessions on managing social networks with Meta tools, practical workshops for creating and optimising newsletters, and a discussion on analysing marketing performance. This interactive training course equips professionals to optimise their marketing strategy and improve their online visibility.
Trainer(s)
- Senior consultant specialising in web marketing and automation
Duration
- 1 to 5 days
Rate
- A quotation will be provided once the requirements have been analysed.
Program
SEO optimisation and website positioning (2 hours)
- Advanced SEO techniques
- Analysis of current performance
- Strategies for improving search engine rankings
- Use of SEO tools
Social Networking and Meta Tool Training (2 hours)
- Content strategies for social networks
- Use of Meta tools
- Managing advertising on social networks
- Analysis and measurement of engagement
Managing and sending newsletters linked to the CRM database (2 hours)
- CRM integration for email marketing campaigns
- Creation and optimisation of newsletters
- Segmentation of customer databases
- Analysis of email campaign performance
Other Training…
Level : Diagnostic
Level : Diagnostic
Level : Intensif
Level : Optimal